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Enugu Agog As Life Continental Beer Auditions Hi-Life Fest


Cover Photo: Jude Dowam, Judge on the Hi-Life Fest; Zoro, Performing artist; Bright Chimezie, Judge on the Hi-Life Fest and David Jones, Judge on Hi-Life Fest at the Regional final  of Hi-Life Fest in Enugu.

The ancient coal city of Enugu was set agog as Life Continental Beer, the brand that promotes progress, held its third regional auditions for its on-going Hi-Life Fest on Sunday, May 21.

The event, Elombah.com gathered, is part of the brand’s initiative to promote the culture and heritage of the people of the South East.

Held at the New Berries Park in Enugu, the registrations and auditions took place between May 15 and May 16, 2017.

Meanwhile, the semi-final was held at the same venue, 2017, New Berries Park, Enugu, on Friday, May 19, 2017.

Chibest David emerged the winner of the Enugu audition. Expressing his excitement, he said: 

“Being a part of this competition is a wonderful journey for me, and winning the Enugu regional auditions makes me exceedingly happy. 

“When I auditioned, I wasn’t sure I would win and qualify for the grand finale. Life Continental Beer has authenticated my talent and I am thankful for that.”

Past winners of Life Continental Beer Hi-Life Fest include Roselyn Akpan and Umunnakwe Nwajiaku from Port Harcourt and Owerri respectively.

Chibest, Roselyn and Umunnakwe will be joined by winners from other regional auditions in the grand finale in Onitsha.

The overall winner will thereafter be rewarded with the sum of one million Naira and a one-year recording deal.

The Portfolio Manager, Mainstream Lager and Stout, NB Plc., Emmanuel Agu addressed the regional finale at the end of the event.

He said that Life Continental Lager Beer is using Hi-Life Fest to uphold the culture and tradition of the people of the South East and extend the boundaries of progress.

“The Igbo culture is strong, progressive and lively, and Life Continental beer recognises and represents those strengths. 

“Hi-Life Fest, which is another way of showing Life Continental Beer’s commitment to the people of the South East, also provides them a platform to fully express their aspirations and dreams through music,” Agu said.

A team of judges consisting of seasoned music producers and guest personalities witnessed numerous performances while they also engaged the audience in deciding the best acts at the event.

Cash prizes were also given to 2nd, 3rd, and 4th winners of the regional finals.

Auditions continue in Aba from June 5 to June 11 with the grand finale holding in Onitsha on June 18, 2017.

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