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Euro 2020: Cristiano Ronaldo’s Coca-Cola snub cost company $4billion

By Kalu Nwokoro Idika

When Cristiano Ronaldo who is leading Portugal national team in the ongoing Euro 2020 tournament pushed aside two bottles of Coca-Cola at a pre-match press briefing on Tuesday, it may have cost the soft drink company a whooping sum of $4 billion.

Before Portugal’s Euro 2020 opener against Hungary, the former world best pushed aside two bottles of Coca-Cola placed in front of him while taking his seat, voicing the Portugese word “agua” to encourage his audience to drink water instead.

Moreover, Coca-Cola is one of the sponsors of the football tournament.

The action may have sliced over $4 billion in market value for the bottling company, which fell 1.6 per cent after this remark, Deccan Herald reports.

Coca-Cola reacted to the incident by saying that “everyone is entitled to their drink preferences,” multiple media outlets reported.

The Juventus star also performed excellently on the football pitch, scoring two goals in his side’s victory against Hungary, making him the highest scorer in the history of the European Championship and taking him within spitting distance of the all-time goal-scoring record.

Ronaldo has often been praised as one of the healthiest sportspersons in the world and has talked about the relevance of discipline in diet and fitness on several occasions.

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