YNaija.com, the internet newspaper for young Nigerians today released the definitive list of the most influential people in media under 40.
The 2016 #YNaijaPowerList is a honour roll of the most powerful young Nigerians who have excelled in the media industry.
From the Guardian Newspapers Executive Director, Toke Ibru, to Pulse.ng’s Editor-in-Chief, Osagie Alonge, to the indisputable queen of blogging in Africa, Linda Ikeji – the list pulls together those who hold the levers in Nigeria’s media space.
The #YNaijaPowerList which launched on Monday, 1 August, 2016 with the release of its Entertainment and Technology shortlist will run through the week with Advocacy, Culture, Fashion & Style, Social Media, Politics and more on the roll call.
The #YNaijaPowerList is an annual showcase of those who have gone beyond their own careers and their own empires, to influence trends, leading on success, and driving people to action.
From savvy publishers to the ‘Bruce Lee of visuals’ – these are the most powerful in Nigeria’s media space.
Only Kemi Adetiba can gather formidable women like Taiwo Ajai-Lycett, TY Bello and Chioma ‘Chigul’ Omeruah and get them to speak, confessional style about deeply personal life events.
Her King Women series, yet to launch officially, got the Internet buzzing big time. Her music videos are almost always minor industry events.
In recent times, Adetiba has worked on visual marvels like Lindsey Abudei’s Out the magazine and Sound Sultan’s Hello Baale.
You may recognise Tosin Ajibade as the curator behind the immensely popular OloriSupergal lifestyle blog but she has since capitalised on the leverage the blog’s success provides to make other power moves.
In May, Ajibade gathered about 300 key new media players; encompassing brand custodians, agency representatives, social media influencers and celebrities to participate in the second edition of the influential talk shop, New Media Conference.
IK Osakioduwa has become synonymous with Big Brother Africa, the reality television show he has been hosting since 2009 when he replaced South Africa’s Kabelo.
When he isn’t in South Africa making things happen, the OAP formerly known as Wildchild works with Rhythm 93.7 and his talk show, Highlites with IK on Africa Magic.
Everywhere you look these days, there is a Pulse.ng ad material staring you in the face. There is no escaping the media onslaught it seems.
Leading the editorial charge for the brand is entertainment journalist Osagie Alonge.
Beyond the routine news, lifestyle and events content, Pulse.ng under Alonge’s watch has cornered the market on the effective use of video to create viral content, with soar away segments like Pulse TV Strivia, Vox Pop and Facts Only.
Ezeani is the force behind Information Nigeria, the media powerhouse that cornered the considerable Facebook audience share.
These days however, he has delved into more highbrow fare with Redux Digital, the company that among other products and services, publishes PartyJollof.com, a sleek new start-up that provides viral content for the Nigerian market.
Redux also has interests in digital marketing, mobile/web design, social media and content marketing.
First son of the late business man and media mogul Alex Ibru, Toke has quietly stepped into the leadership role that the family had been grooming him for some time.
As executive director of the Guardian Newspapers, one of Nigeria’s most respected media brands, Ibru has overseen the paper’s transition from its traditional stuffy comfort zone to a sleeker, new age design.
He has hired new talents and overseen Guardian online’s massive video push
Everyone’s favourite girl next door has continued to build on the runaway success of her eponymous brand.
Asides from taking delivery of a brand new luxurious mansion in highbrow Banana Island, Lagos, Ikeji’s blog continues to be the place to go for breaking news, celebrity culture and gossip.
Indeed for millions of Nigerians, it is not confirmed gist until it has been picked up by Linda Ikeji.