Nigerian and leading African’s broadcaster NTA is monitored having a test transmission on the popular satellite network, BSKYB in the UK. Viewers are linking the broadcaster’s entry with the presence of Nigeria’s President Muhammadu Buhari in London for a short holiday.
Our investigation revealed BEN Television’s Founder who, when contacted was out of office, confirmed it and the office confirmed too it is just coincidental and that NTA has always been on BEN TV.
The NTA channel is free to air on channel number 781 on BSKYB. Running and operating a channel in the UK will set back the network about $1 million per year and more when they begin to produce specialist programmes.
The Nigerian government is presently going through major political challenges and various defections among its politicians which are causing confusion in the country especially for millions of voters with the coming 2019 elections around the corner.
Few months ago, the first ethnic channel in Europe changed their EPG number to 175 bringing them closer to top broadcasters and a strong position on the electronic programming guide.
It will be a major progress for the management if NTA sustains the test into full blown provision, delivering official news and programmes to Nigerian viewers.
The founder of Europe’s first ethnic media, Mr. Alistair Soyode is the developer of many leading African and Nigerian channels launching into the United Kingdom and has been a pivotal professional in the media industry in Europe.
NTAI focuses on delivering factual programmes, series of entertainment and diverse Africa’s programmes to millions across Africa on DSTV and partners BEN Television into Europe.
According to some reports, BEN Television is changing its management with new executives on board who may be looking into new strategies of building on the global branding of BEN TV.
Although there are no confirmation at this moment in time, it is likely that both channels may build stronger relationship to maintain premier position among all other African Channels in the UK as well as being distributed via DTH avenues.
Nigeria Television Authority has more than 100 channels across Nigeria that together reach 90 per cent of the population of about 100 million viewers every week. In addition, NTA with Startime network also manages the Startime-NTA national Premium pay-TV platform.
The Authority’s programming ensures that they reinforce the Diaspora by promoting Nigeria and African Culture, while countering the negative perception.
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