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Ronaldinho returns to Barcelona as ambassador

Ronaldinho has returned to Barcelona though this time not as a footballer. The legend would return to the club in an ambassadorial role.

Ronaldinho has returned to Barcelona though this time not as a footballer.

The legend would return to the club in an ambassadorial role.

Ronaldinho is regarded as a bona fide Barcelona legend between 2003 and 2008 winning a World Cup with Brazil in 2002.

The 36 year old is returning to the club he helped return to its former glory between 2003 and 2008 to act as an ambassador. 

On Tuesday, 6 September Barca are opening a new US office in New York to try enhance their brand internationally.

Who better than to bring in as the face of that in North America than the club legend who scored 94 goals in 207 games, winning three La Ligas and a Champions League?

Regarded as one of the best players of his generation, Ronaldinho also won the FIFA World Player of the Year award in 2004 and 2005 and the FIFA Ballon d’Or in 2005 too.

The two time FIFA player of the year still has great financial and commercial pulling power.

The Catalans are looking to exploit the attacker’s popularity to enhance the club’s reputation.

He had finished his career in his homeland with Fluminense last year.

But he still possess great marketing power to boast Barcelona‘s image and try to rival Real Madrid on the world commercial stage.

And if the famously buck-toothed Ron is as good an ambassador as he was with the ball at his feet, the Catalan giants will certainly be in safe hands across the pond.

QUICK BIO

Ronaldo de Assis Moreira (born 21 March 1980), commonly known as Ronaldinho (or Ronaldinho Gaúcho)

He is a former Brazilian footballer and current club ambassador for spanish club FC Barcelona after signing with them in early september 2016.

His main playing position was as an attacking midfielder or forward. 

He won the FIFA World Player of the Year award in 2004 and 2005. 

Renowned for his technique, tricks, dribbling, overhead kicks, no-look passes and free kicks, Ronaldinho is regarded to be one of the best players of his generation.[4][5]

“Ronaldinho”, the diminutive and term of endearment for “Ronaldo”, is accompanied in Brazilian usage by the nickname “Gaúcho” (since he hails from southern Brazil).

That is to distinguish him from fellow footballer and countryman Ronaldo, who was known as “Ronaldinho” in Brazil beforehand. 

Ronaldo went by his first name upon his move to Europe, thereby allowing Ronaldinho to drop the “Gaúcho” and go by the name Ronaldinho abroad.

Ronaldinho has played 97 matches and scored 33 goals for the Brazil national team. 

He was an integral part of the 2002 FIFA World Cup-winning team in Korea and Japan.

He starred alongside Ronaldo and Rivaldo in an attacking trio, and was named in the FIFA World Cup All-Star Team.

At club level, Ronaldinho played first for the Brazilian club Grêmio before spending the bulk of his career with European clubs Paris Saint-Germain, Barcelona and Milan. 

He then returned to Brazil to play for Flamengo and Atlético Mineiro before moving to Mexico to play for Querétaro.

With Barcelona, he won La Liga twice, the UEFA Champions League in 2006 and accumulated numerous individual awards.

These include the FIFA World Player of the Year in 2004 and 2005 and the Ballon d’Or in 2005. 

Ronaldinho was named in the FIFA 100, a list of the world’s greatest living players compiled by Pelé, and to the FIFPro World XI from 2005–2007.

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